All Grown Up
This year, Hug Rug turns eighteen - can you believe it? We definitely can’t but it’s true. To celebrate this milestone and acknowledge the heritage and experience we’ve developed in those years, we decided it was time for a new space and look that reflected this.
Over the next weeks and months, you’re going to see elements of this rebrand, from our logo to our socials, but we wanted to write a few words to reassure our amazing customers that they can still expect the same high-quality, eco-conscious products and customer service that has always sat central to the Hug Rug ethos.
The new look simply gives us the chance to tell our story more clearly, to celebrate the journey we’ve been on as the original washable rug, and to share the values that have shaped Hug Rug’s past and will continue to shape our future.
People, Process, Pride
Eighteen years is a long time in any business, and while our ethos and approach remains the same now as it did when we first set out, we realised that we had stories worth telling - stories that deserved a stronger voice.
We have been working in textiles for over 70 years. That heritage is something we are immensely proud of, and yet we had only just scratched the surface in sharing it.
“We’ve always wanted Hug Rug to be about more than just the product,” our founder, Lizzie Mosley says. “It’s about people — the people who make our rugs and the people who buy them. It’s about process — the techniques, the care, and the investment we’ve made to create the best possible rugs. And it’s about pride — the pride that comes with making something sustainable, something beautiful, and something that earns its place in your home.”
We really wanted to ensure this this people, process, and pride philosophy sits front and centre to Hug Rug’s direction. It shapes everything from how we talk about our products, to how we celebrate our customers, through to how we design for the future.
So, what’s different?
In a sense, not much! As we’ve said, turning 18 felt like a real coming-of-age moment for us so it seemed like the perfect time for a new look. One that that reflects our maturity, heritage and expertise - but, don’t worry, we’ll never feel ‘too grown up’. Playfulness and being young at heart will always be part of who we are.
Initially, we just started to look at our website but as if often the case at Hug Rug HQ, we got a little carried away. We felt that if we had a nice, new home to house our range of eco-conscious rugs and mats online, then that needed a new logo, imagery and colours to match.
When it comes to the logo, we wanted to make tweaks that felt true to Hug Rug. Each of the decisions behind the new colours are inspired by our Huddersfield home. The rich red echoes the brickwork of the buildings that surround our factory. The green is drawn from the rolling Yorkshire countryside that we see from our windows. And the soft pink is a nod to Hug Rug’s original tagline: the mat with the heart.
When it came to the tagline and messaging, we wanted a phrase that captured Hug Rug’s unique, original offering with a nod to our history and heritage. That’s how we landed on ‘The Original Washable Rug, Made For Thoughtful Living’. A nod to the fact when Hug Rug was created, we created a product and company with sustainability and thoughtful living at its heart.
Alongside the website, logo, and messaging, we’ve got new imagery and videos that we can’t wait to show you. Keep your eyes on our channels for these, which we’ll be pairing with stories that focus on our people, our process and the pride we have in them!
