Coming Soon
Get an early look at what’s coming soon, from the latest Hug Rug collections and Made North designs to New Origins Rugs, plus exciting new collaborations that we can’t wait to share with you.
Explore what we’re working on now and check back regularly — new products will be arriving over the coming weeks.
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Pre-order only. Estimated delivery date 19th October 2026
Introducing Hug Rug x Sophie Allport, a collaboration combining exceptional British craftsmanship and timeless design, perfect for everyday homes. For a seasonal touch, this festive design features adorable plump, red-breasted robins, some holding a sprig of mistletoe. Spot their rosy, red cheeks and footprints that add charm and character to these cute birds. A classic and timeless design perfect for adding joy to the home this season.
Made in the UK from recycled nylon, our Aura collection is super soft, so not only is it perfect for your front doors, but it’s also cosy underfoot in your kitchen and living spaces too.
Pre-order only. Estimated delivery date 19th October 2026
Introducing Hug Rug x Sophie Allport, a collaboration combining exceptional British craftsmanship and timeless design, perfect for everyday homes. This lovely design features the magnificent long-tailed male Pheasant game bird. Sophie has captured the distinctive rich chestnut, golden-brown and black markings on the body and tail, with a dark green head, red face wattling and white ring around the neck. Anchored by a beige background and dark green border.
Aura is a hardwearing, super soft, washable recycled nylon perfect for busy homes!
Pre-order only. Estimated delivery date 19th October 2026
Introducing Hug Rug x Sophie Allport, a collaboration combining exceptional British craftsmanship and timeless design, perfect for everyday homes. Orchard Birds Green is a beautifully detailed design that captures the charm of British wildlife. Inspired by the changing seasons, this collection features delicate songbirds nestled among oak leaves, sycamore seeds, and chestnut branches, evoking the peaceful beauty of an autumnal orchard. With warm, earthy tones and intricate hand-drawn illustrations, Orchard Birds brings a timeless and organic feel to your home.
Aura is a hardwearing, super soft, washable recycled nylon perfect for busy homes!
Pre-order only. Estimated delivery date 19th October 2026
Introducing Hug Rug x Sophie Allport, a collaboration combining exceptional British craftsmanship and timeless design, perfect for everyday homes. Autumn Forage design is inspired by crisp woodland walks and the quiet treasures of autumn and is a celebration of nature’s hidden stories. Sophie’s hand‑painted mice scurry along blackberry branches, while snails trace glistening paths through clusters of toadstools. Fallen leaves, acorns, apples, and pumpkins gather like little woodland treasures beneath soft foliage. Warm neutral tones, lifted with a hint of pale pink, create a gentle, layered background that evokes the calm, richness, and quiet magic of autumn days spent among the trees.
Aura is a hardwearing, super soft, washable recycled nylon perfect for busy homes!
Hug Rugs are the best eco-friendly, cotton washable mats. Ideal for placing by your doorway to trap dirt and protect your floors, while adding style and colour to your home. Beady Stripe Earth features a geometric-style pattern with vertical stripes in red, orange, brown, beige, and cream, finished with a dark brown border. Hug Rugs are designed to trap up to 95% of dirt, dust and mud, are ultra-absorbent, and are manufactured in the UK from up to 90% recycled materials. They are washable at 30 degrees and have a non-slip rubber backing to keep them securely in place.
Pre-order only. Estimated delivery date 19th October 2026
Introducing Hug Rug x Sophie Allport, a collaboration combining exceptional British craftsmanship and timeless design, perfect for everyday homes. Bees Teal is dotted with small, bee-autiful bees buzzing around a light teal background, which is perfect for adding a touch of colour to any home. Sophie took inspiration from the bees buzzing around her own garden to create this beautiful design.
Aura is a hardwearing, super soft, washable recycled nylon perfect for busy homes!
Pre-order. Estimated delivery date 21st September 2026
Hug Rugs are the best eco-friendly, cotton washable mats. Ideal for placing by your doorway to trap dirt and protect your floors, while adding style and colour to your home. Patchwork Paws Green features a check pattern with hearts and paw prints in shades of blue, green, brown, rust, purple, pink, and cream, finished with a beige border. Hug Rugs are designed to trap up to 95% of dirt, dust and mud, are ultra-absorbent, and are manufactured in the UK from up to 90% recycled materials. They are washable at 30 degrees and have a non-slip rubber backing to keep them securely in place.
Pre-order. Estimated delivery date 21st September 2026
Hug Rugs are the best eco-friendly, cotton washable mats. Ideal for placing by your doorway to trap dirt and protect your floors, while adding style and colour to your home. Postbook Bird Beige features eight panels with different bird illustrations in red, brown, black, and white, surrounded by a teal border. Hug Rugs are designed to trap up to 95% of dirt, dust and mud, are ultra-absorbent, and are manufactured in the UK from up to 90% recycled materials. They are washable at 30 degrees and also have a non-slip rubber backing to keep them securely in place.
Introducing the Highgrove by Sanderson x Hug Rug washable doormat collection, a collaboration steeped in heritage, craftsmanship and expertise. Antique Hydrangea & Rose Chintz features florals in shades of white, red, yellow and blue, surrounded by green leaves.
Bringing hand-painted Sanderson artwork directly from the studio to your home, this collection is designed by Sanderson and developed in close collaboration with Highgrove and The King's Foundation.
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Machine-washable at 30 degrees
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Made in the UK
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Crafted from recycled materials
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Non-slip for a secure fit
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Stain-resistant and easy to clean
Introducing the Highgrove by Sanderson x Hug Rug washable doormat collection, a collaboration steeped in heritage, craftsmanship and expertise. Thyme Walk Lichen & Gooseberry features a delicate spray of yellow and green herbs, surrounded by butterflies and dragonflies.
Bringing hand-painted Sanderson artwork directly from the studio to your home, this collection is designed by Sanderson and developed in close collaboration with Highgrove and The King's Foundation.
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Machine-washable at 30 degrees
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Made in the UK
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Crafted from recycled materials
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Non-slip for a secure fit
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Stain-resistant and easy to clean
Introducing the Highgrove by Sanderson x Hug Rug washable doormat collection, a collaboration steeped in heritage, craftsmanship and expertise. Thyme Walk Damson & Quince features delicate sprays of purple and green herbs, surrounded by butterflies and dragonflies.
Bringing hand-painted Sanderson artwork directly from the studio to your home, this collection is designed by Sanderson and developed in close collaboration with Highgrove and The King's Foundation.
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Machine-washable at 30 degrees
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Made in the UK
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Crafted from recycled materials
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Non-slip for a secure fit
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Stain-resistant and easy to clean
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Available in a range of designs, sizes and colours
Introducing the Highgrove by Sanderson x Hug Rug washable doormat collection, a collaboration steeped in heritage, craftsmanship and expertise. Highgrove Damask Tetbury Blue features the Highgrove crest and peaceful doves, with a blue background and a dark blue border.
Bringing hand-painted Sanderson artwork directly from the studio to your home, this collection is designed by Sanderson and developed in close collaboration with Highgrove and The King's Foundation.
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Machine-washable at 30 degrees
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Made in the UK
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Crafted from recycled materials
-
Non-slip for a secure fit
-
Stain-resistant and easy to clean
-
Available in a range of designs, sizes and colours
Introducing the Highgrove by Sanderson x Hug Rug washable doormat collection, a collaboration steeped in heritage, craftsmanship and expertise. Highgrove Damask Tetbury Blue features the Highgrove crest and peaceful doves, with a blue background and a dark blue border.
Bringing hand-painted Sanderson artwork directly from the studio to your home, this collection is designed by Sanderson and developed in close collaboration with Highgrove and The King's Foundation.
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Machine-washable at 30 degrees
-
Made in the UK
-
Crafted from recycled materials
-
Non-slip for a secure fit
-
Stain-resistant and easy to clean
-
Available in a range of designs, sizes and colours
Introducing the Highgrove by Sanderson x Hug Rug washable doormat collection, a collaboration steeped in heritage, craftsmanship and expertise. Azalea Walk Wedgwood is inspired by the flowering Azalea Walk at Highgrove, features blue azaleas climbing across a light beige background, with hidden peacocks posing proudly amongst the azaleas, and is finished with a blue border.
Bringing hand-painted Sanderson artwork directly from the studio to your home, this collection is designed by Sanderson and developed in close collaboration with Highgrove and The King's Foundation.
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Machine-washable at 30 degrees
-
Made in the UK
-
Crafted from recycled materials
-
Non-slip for a secure fit
-
Stain-resistant and easy to clean
-
Available in a range of designs, sizes and colours
Introducing the Highgrove by Sanderson x Hug Rug washable doormat collection, a collaboration steeped in heritage, craftsmanship and expertise. Ancient Apple Orchard Midnight features sweeping boughs, on a deep blue background, with red apples and apple blossom to reflect the ancient apple varieties cultivated in the gardens.
Bringing hand-painted Sanderson artwork directly from the studio to your home, this collection is designed by Sanderson and developed in close collaboration with Highgrove and The King's Foundation.
-
Machine-washable at 30 degrees
-
Made in the UK
-
Crafted from recycled materials
-
Non-slip for a secure fit
-
Stain-resistant and easy to clean
-
Available in a range of designs, sizes and colours